In this tech-savvy world, digital has become the new means to reach the masses! Everything you do should yield visibility at the end. With this changing digital landscape, consumers and businesses have a long list of different social media platforms to choose from.

Define Your Social Media Goals

From a marketer’s perspective, it’s very important to consider – which social media platform would help you in achieving your goal.

If you want to stay competitive, it’s a must to have your presence across different social media platforms. If you ask why the answer would be simple – Man is a social animal. To be social or not to be social would define your business potential. With the right mindset and strategy, businesses like home improvement, an interior-related, contractor based, big or small – can flourish to great heights!

Social Media Platforms Guide for Small Businesses

If you are starting a business or planning on expanding your activities, make sure to be socially visible and active. Agree or not, here’s a list of 6 must-have social media platforms your company needs:

1. Facebook

If your intent is to create and connect with different interest groups, customer servicing, or social advertising, make sure you don’t miss out on Facebook! Serving as the most popular social media platform with more than 2.89 billion active monthly users, Facebook makes sure that you are visible to the right set of people at the right time. For companies and brands looking to increase their reach and grow their businesses, you are on the right platform.

2. Twitter

In the era of using hashtags to spread publicity and turning any current event into a useful marketing campaign, Twitter has taken over the stand completely. With millions of engaged users every month, Twitter makes sure to fill your feed with information from all over the internet. Make sure to catch up on the latest trends and hashtags to further your branding activities.

3. Instagram

“Gram” has become the new place where Gen Z and Millennials hang out virtually! As a brand, make sure to have a strong presence on this social media platform if you want the attention of this target audience. With the help of Instagram, you can curate engaging content to keep the audiences engaged. It can help you evolve as a brand. Reels, posts, paid partnerships, and influencer marketing are the key ingredients for a successful Instagram campaign. In case you are looking to spice things up and boost visibility, go for it!

4. YouTube

How about creating a strong presence on the second-largest search engine after Google? If you have a creative and enthusiastic team to serve the right content to consumers, YouTube is the final catch. It has become the go-to place for everything we do. From product reviews to instructional videos, from personal branding to professional branding, this social media platform is doing exceptionally well!

If you are looking forward to establishing a consistent, long-term relationship with your target audiences, you can elevate your brand image using this platform.

5. LinkedIn

When it comes to Professional branding and establishing connections across the globe, LinkedIn serves as the best social media networking expert! Engaging stories, real-life experiences and showcasing the brand and its initiatives to the wider network, would help in making your company stand out in the crowd.

6. Tiktok

Tiktok, over the years, has emerged as one of the most engaging social media platforms. The medium allows the content to go viral regardless of how many followers a person has! Small-scale businesses can flourish, attract, and engage a large number of audiences. Tiktok doesn’t only connect you with the millennials, but also increase conversion & engagement rate. One can easily use user-generated content and collaborate better via this viral platform! If employed correctly, Tiktok can be used as a powerful tool for growing brand awareness, engaging with users and selling products.

Use the best social media platform for your business

Are you ready to expand and grow? If Yes, all you need to do is to come up with a social media strategy. Serve your audiences with engaging content and campaigns that they can relate to.

Never miss an opportunity to elevate your brand name using current trends, news, memes, etc.

With the right strategy and being consistently active on these 5 Social Media Platforms, your brand can create all the difference.

There are other platforms too that can be explored basis the goal you set. But if you are just getting started, you should definitely consider these 5 social media platforms.


1. Which Social Media Platform is the best?

Answer: The answer to this would depend on the goal you have in mind. If the goal is awareness, go for Facebook & Instagram (connect with the masses). If the goal is Professional branding, it’s LinkedIn, of course! Each Platform comes up with different USPs, go explore more for your business today.

2. How can we elevate small businesses using social media platforms?

Answer: The key hack to expanding and growing your business on various social media platforms is by being present with the best possible solutions. Make sure you cater to the needs of your target audiences via the engaging content you create. Using a social media planner along with a quality selection of top social media platforms can give the best possible results.

3. How much impact can social media marketing have on small businesses?

Answer: The smaller the business, the greater the impact. If you are starting your company from the scratch, nothing can be as impactful as a proper social media strategy. For businesses like contractors, interior designers, etc. it’s always the personal branding driven by awareness campaigns that can help you grow. Facebook and Instagram can be the best picks to start with and reach the masses.

4. Should we be present on all the Social Media Platforms at once?

Answer: No, you don’t have to start marketing your business across all the social media platforms, all at once. Make sure you do your research and figure out where your audience would be most active. Keeping an eye on your end goal, you can always start with one to two top Social Media platforms and start building your awareness campaigns to elevate your brand.

5. How can we know the results of our Social Media Campaigns?

Answer: If the goal is awareness, engagement, or sales, we can always count on the dashboard statistics. Be it Facebook, Instagram, LinkedIn, YouTube, or Twitter, all of them provide the engagement metrics that can help us gauge the pre-branding and post-branding impact.