Everyone will tell you that there’s a lot of competition out there in this vast market for contractors, but what they won’t tell you is that there’s not a lot of quality competition.
Right now, the ratio of quality clients to quality contractors is high, so don’t be put off by the competition. In fact – it will work in your favor if you can prove that your work is of superior quality.
Building substantial leads doesn’t have to be as challenging as you think. Far from it. Simply by implementing our 3 tried-and-tested techniques, you can build a useful repository of leads without experiencing any of the common frustrations.
Referral networks
If you’re a remodeling contractor, you need to develop a reliable network of professional real estate agents, property management companies, and financial investors in your local community – and gradually become the go-to expert when it comes to remodeling by monopolizing your local market. A simple phone call, email, or lunch and learn with your value proposition will introduce them to you and your services. It’s a win for everyone, as they’ll have a reliable remodeling contractor at their disposal for their clients.
Ask other contractors
This seems obvious, right? but you would be surprised at just how many contractors overlook this one. When you initially start on your search for adjacent professionals to connect with, you should find the most established major contractors Why? Think about it. They are the most likely of all to relegate smaller projects to the bottom of the list. You can swoop in and offer to take the smaller projects off their hands to start with.
It’s all about demonstrating value.
SEO
It’s not enough to just create a website – you need a website that shows up on the first page of a Google search for contractors, to demonstrate your authority and expertise. Optimize your current website so that you rank on the first page of a Google search. When you focus on your SEO (search engine optimization) you can manipulate known keywords to get your website to rank on the first search page.
Lastly, remember this. You can have the best work and the best website, but it all means nothing if nobody has heard of you. Take our advice and put yourself out there.