Hi-Line Construction

Hi-Line Construction, a top-rated provider of excavation and site preparation services, is known for its precision and dedication in transforming landscapes across the Greater Portland Metro Area. Despite their exceptional on-ground performance, their outdated website failed to reflect their expertise and attract new clients. To address these challenges, Hi-Line Construction partnered with CommandShift Marketing to revamp their digital presence. Our mission was to modernize their website, enhance user experience, and significantly boost their online visibility, all while preserving their trusted brand identity and showcasing their industry-leading capabilities.


Outdated Technology

Limited Functionality

Mobile Compatibility

Content Disparity

Inadequate user interface

Inconsistent Brand Representation

What we did

CommandShift Marketing revamped Hi-Line Construction’s digital presence with a strategic template-based design, optimizing for enhanced user experience, navigation, and mobile responsiveness. Thorough SEO optimization improved search engine visibility, while refined content spotlighted Hi-Line’s expertise. Visual enhancements, including curated imagery and brand-aligned graphics, ensured a sleek, user-friendly website that effectively showcases their services in the competitive construction market.


Hi-Line Construction now boasts a sleek, user-friendly website, powered by custom WordPress technology and enhanced with modern design features. Our targeted SEO optimizations have significantly improved Hi-Line’s visibility in search engine rankings, driving increased traffic and brand recognition. The website’s seamless mobile compatibility and captivating visuals deliver a compelling online experience across all devices. Through strategic lead capture and social media integration, we’ve positioned Hi-Line Construction as a trusted leader in the excavation industry, ready for continued growth and success in the digital arena.

Before/ After


Template Based Design

Utilizing modern templates to create a visually appealing website.

Enhanced User Experience

By optimizing the website for user experience, CommandShift ensured that potential clients can easily find information, view past projects, and understand the full scope of Hi-Line’s services. This included a mobile-friendly design to cater to users on all devices.

Brand Identity

Maintaining Hi-Line’s strong brand identity was crucial. CommandShift ensured that the new digital presence remained true to Hi-Line’s core values of precision, dedication, and excellence.

Mobile Responsiveness

The website was made fully responsive, ensuring a seamless experience across various devices.

Content Management System

A user-friendly content management system was integrated, allowing Hi-Line to easily update their website with new projects, news, and other relevant content.

Visual Enhancement

The website was enhanced with high-quality images, videos, and multimedia elements to better showcase Hi-Line’s projects and capabilities.