The 3i Group

The 3i Group, a prominent provider of Fractional Management Services and Growth Marketing Intelligence Solutions, recognized the importance of a modern and appealing online presence to attract their target customers effectively. They embarked on a journey to revamp their website, CommandShift, with the goal of creating a beautiful and customer-centric platform. This case study outlines the challenges faced by the old website, the solutions implemented, and the remarkable results achieved through this website revamp.


Outdated Design

Limited User Engagement

Ineffective Messaging

Poor Mobile Responsiveness

Slow Loading Speed

Inadequate Call-to-Action

What we did

The 3i Group executed a comprehensive website revamp to effectively address these challenges. They redesigned the website with a user-centric interface, improved navigation, and compelling messaging. Prioritizing mobile optimization and faster loading times, they strategically placed CTAs throughout the website to encourage visitor actions, such as booking consultations or exploring services.


The 3i Group’s decision to revamp their website, CommandShift, proved to be a strategic move that significantly enhanced their online presence and improved customer engagement. By addressing the challenges of the old website through modern design, an improved user experience, and persuasive messaging, The 3i Group succeeded in creating a beautiful and customer-centric platform that aligned with their business objectives. This case study underscores the importance of a well-executed website revamp in achieving online success.

Ehlen Analytics
Ehlen Analytics
Ehlen Analytics
Ehlen Analytics


Redesigned User-Centric Interface

The website underwent a complete visual overhaul, featuring a modern and visually appealing design tailored to the target audience.

Enhanced User Experience

Navigation was streamlined, simplifying visitors’ ability to find information and engage with the website’s content effortlessly.

Compelling Messaging

The 3i Group revamped the website’s content to deliver clear and persuasive messaging, emphasizing the benefits of their Fractional Management and Growth Marketing Intelligence Solutions.

Mobile Optimization

The new website was optimized for mobile responsiveness, ensuring a seamless experience for users on all devices.

Improved Loading Speed

Efforts were made to optimize the website’s performance, resulting in significantly reduced loading times.

Strategic CTAs

Prominent and strategically placed CTAs were added throughout the website, encouraging visitors to take action, such as booking consultation calls or exploring services.